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Chapter 5

71-100 Chapter Notes - Chapter 5: Topic Sentence, Free Writing, Comma Splice
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3 Pages
32 Views
Winter 2018

Department
Business
Course Code
71-100
Professor
Judith Decou
Chapter
5

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CHAPTER 5 Organizing and Drafting Business Messages
Step 2 – Drafting: Research, Organize, Compose
1. Research – gathering background information about a certain topic ! helps writer shape
message
- Informal Research methods:
- search company files – ex. previous correspondence, consult colleagues
- talk with the boss
- interview the target audience – talking with individuals at whom the message is
aimed
- conduct an informal survey – helpful info through questionnaires, phone surveys,
online surveys
- Formal research methods:
- Access electronic sources – libraries, online search
- Search manually – resources in libraries, bokos, newspapers, magazines and journals,
encyclopaedias
- Investigate primary sources – ex. travel to new store locations, traffic count of
shoppers in a store, searching blogs/social media/fan pages/wikis, interviews, focus
groups
- Conduct scientific experiments – presenting choices to audience with controlled
variables (instead of only opinions)
2. Organizing information
- generating ideas – brainstorming, then organizing information
- Grouping – strategies into sequences to help reader understand relationships
- Use outlines and lists
- Document components – main topic, major components, sub point,
detail/illustration/evidence
- Email/letter/memo – opening, body closing
- Procedure – step 1, step 2, step 3 etc.
- Informational report – introduction, facts, summary
- Analytical report – introduction/problem, facts/findings, conclusions,
recommendations
- Proposal – introduction, proposed solution, staffing, schedule/costs,
authorization
- Strategies
- Direct strategy (frontloading) – main idea, details, explanation/evidence
- Saves readers time
- Sets proper frame of mind
- Reduces frustration
- Indirect strategy – details, explanation/evidence, main idea
For Bad news, ideas that require persuasion, sensitive news
- Respects feelings of audience, facilitates fair hearing, minimizes negative
reaction

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Description
CHAPTER 5 Organizing and Drafting Business Messages Step 2 Drafting: Research, Organize, Compose 1. Research gathering background information about a certain topic helps writer shape message Informal Research methods: search company files ex. previous correspondence, consult colleagues talk with the boss interview the target audience talking with individuals at whom the message is aimed conduct an informal survey helpful info through questionnaires, phone surveys, online surveys Formal research methods: Access electronic sources libraries, online search Search manually resources in libraries, bokos, newspapers, magazines and journals, encyclopaedias Investigate primary sources ex. travel to new store locations, traffic count of shoppers in a store, searching blogssocial mediafan pageswikis, interviews, focus groups Conduct scientific experiments presenting choices to audience with controlled variables (instead of only opinions) 2. Organizing information generating ideas brainstorming, then organizing information Grouping strategies into sequences to help reader understand relationships Use outlines and lists Document components main topic, major components, sub point, detailillustrationevidence Emaillettermemo opening, body closing Procedure step 1, step 2, step 3 etc. Informational report introduction, facts, summary Analytical report introductionproblem, factsfindings, conclusions, recommendations Proposal introduction, proposed solution, staffing, schedulecosts, authorization Strategies Direct strategy (frontloading) main idea, details, explanationevidence Saves readers time Sets proper frame of mind Reduces frustration Indirect strategy details, explanationevidence, main idea For Bad news, ideas that require persuasion, sensitive news Respects feelings of audience, facilitates fair hearing, minimizes negative reaction
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