MGMT 1000 Chapter Notes - Chapter 5: Topic Sentence, Free Writing, Comma Splice
21 Jun 2018
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CHAPTER 5 – Organizing and Drafting Business Messages
Step 2 – Drafting: Research, Organize, Compose
1. Research – gathering background information about a certain topic ! helps writer shape
message
- Informal Research methods:
- search company files – ex. previous correspondence, consult colleagues
- talk with the boss
- interview the target audience – talking with individuals at whom the message is
aimed
- conduct an informal survey – helpful info through questionnaires, phone surveys,
online surveys
- Formal research methods:
- Access electronic sources – libraries, online search
- Search manually – resources in libraries, bokos, newspapers, magazines and journals,
encyclopaedias
- Investigate primary sources – ex. travel to new store locations, traffic count of
shoppers in a store, searching blogs/social media/fan pages/wikis, interviews, focus
groups
- Conduct scientific experiments – presenting choices to audience with controlled
variables (instead of only opinions)
2. Organizing information
- generating ideas – brainstorming, then organizing information
- Grouping – strategies into sequences to help reader understand relationships
- Use outlines and lists
- Document components – main topic, major components, sub point,
detail/illustration/evidence
- Email/letter/memo – opening, body closing
- Procedure – step 1, step 2, step 3 etc.
- Informational report – introduction, facts, summary
- Analytical report – introduction/problem, facts/findings, conclusions,
recommendations
- Proposal – introduction, proposed solution, staffing, schedule/costs,
authorization
- Strategies
- Direct strategy (frontloading) – main idea, details, explanation/evidence
- Saves readers time
- Sets proper frame of mind
- Reduces frustration
- Indirect strategy – details, explanation/evidence, main idea
For Bad news, ideas that require persuasion, sensitive news
- Respects feelings of audience, facilitates fair hearing, minimizes negative
reaction
Document Summary
Chapter 5 organizing and drafting business messages. Step 2 drafting: research, organize, compose: research gathering background information about a certain topic helps writer shape message. Access electronic sources libraries, online search. Search manually resources in libraries, bokos, newspapers, magazines and journals, encyclopaedias. Investigate primary sources ex. travel to new store locations, traffic count of shoppers in a store, searching blogs/social media/fan pages/wikis, interviews, focus groups. Conduct scientific experiments presenting choices to audience with controlled variables (instead of only opinions: organizing information. Generating ideas brainstorming, then organizing information. Grouping strategies into sequences to help reader understand relationships. Document components main topic, major components, sub point, detail/illustration/evidence. Procedure step 1, step 2, step 3 etc. Analytical report introduction/problem, facts/findings, conclusions, recommendations. Proposal introduction, proposed solution, staffing, schedule/costs, Direct strategy (frontloading) main idea, details, explanation/evidence. For bad news, ideas that require persuasion, sensitive news. Respects feelings of audience, facilitates fair hearing, minimizes negative reaction: composing.
