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Chapter 5

71-100 Chapter Notes - Chapter 5: Topic Sentence, Free Writing, Comma SplicePremium

3 pages46 viewsWinter 2018

Course Code
Judith Decou

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CHAPTER 5 Organizing and Drafting Business Messages
Step 2 – Drafting: Research, Organize, Compose
1. Research – gathering background information about a certain topic ! helps writer shape
- Informal Research methods:
- search company files – ex. previous correspondence, consult colleagues
- talk with the boss
- interview the target audience – talking with individuals at whom the message is
- conduct an informal survey – helpful info through questionnaires, phone surveys,
online surveys
- Formal research methods:
- Access electronic sources – libraries, online search
- Search manually – resources in libraries, bokos, newspapers, magazines and journals,
- Investigate primary sources – ex. travel to new store locations, traffic count of
shoppers in a store, searching blogs/social media/fan pages/wikis, interviews, focus
- Conduct scientific experiments – presenting choices to audience with controlled
variables (instead of only opinions)
2. Organizing information
- generating ideas – brainstorming, then organizing information
- Grouping – strategies into sequences to help reader understand relationships
- Use outlines and lists
- Document components – main topic, major components, sub point,
- Email/letter/memo – opening, body closing
- Procedure – step 1, step 2, step 3 etc.
- Informational report – introduction, facts, summary
- Analytical report – introduction/problem, facts/findings, conclusions,
- Proposal – introduction, proposed solution, staffing, schedule/costs,
- Strategies
- Direct strategy (frontloading) – main idea, details, explanation/evidence
- Saves readers time
- Sets proper frame of mind
- Reduces frustration
- Indirect strategy – details, explanation/evidence, main idea
For Bad news, ideas that require persuasion, sensitive news
- Respects feelings of audience, facilitates fair hearing, minimizes negative
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