Textbook Notes (240,888)
CA (162,361)
U Windsor (709)
Business (253)
71-100 (20)
Chapter 5

71-100 Chapter Notes - Chapter 5: Topic Sentence, Free Writing, Comma SplicePremium

3 pages46 viewsWinter 2018

Department
Business
Course Code
71-100
Professor
Judith Decou
Chapter
5

This preview shows half of the first page. to view the full 3 pages of the document.
CHAPTER 5 Organizing and Drafting Business Messages
Step 2 – Drafting: Research, Organize, Compose
1. Research – gathering background information about a certain topic ! helps writer shape
message
- Informal Research methods:
- search company files – ex. previous correspondence, consult colleagues
- talk with the boss
- interview the target audience – talking with individuals at whom the message is
aimed
- conduct an informal survey – helpful info through questionnaires, phone surveys,
online surveys
- Formal research methods:
- Access electronic sources – libraries, online search
- Search manually – resources in libraries, bokos, newspapers, magazines and journals,
encyclopaedias
- Investigate primary sources – ex. travel to new store locations, traffic count of
shoppers in a store, searching blogs/social media/fan pages/wikis, interviews, focus
groups
- Conduct scientific experiments – presenting choices to audience with controlled
variables (instead of only opinions)
2. Organizing information
- generating ideas – brainstorming, then organizing information
- Grouping – strategies into sequences to help reader understand relationships
- Use outlines and lists
- Document components – main topic, major components, sub point,
detail/illustration/evidence
- Email/letter/memo – opening, body closing
- Procedure – step 1, step 2, step 3 etc.
- Informational report – introduction, facts, summary
- Analytical report – introduction/problem, facts/findings, conclusions,
recommendations
- Proposal – introduction, proposed solution, staffing, schedule/costs,
authorization
- Strategies
- Direct strategy (frontloading) – main idea, details, explanation/evidence
- Saves readers time
- Sets proper frame of mind
- Reduces frustration
- Indirect strategy – details, explanation/evidence, main idea
For Bad news, ideas that require persuasion, sensitive news
- Respects feelings of audience, facilitates fair hearing, minimizes negative
reaction
You're Reading a Preview

Unlock to view full version

Subscribers Only

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.