MSCI 2130 Chapter 6: Disruptive Innovations
11 Feb 2017
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Document Summary
Many dominant firms have seen their market share evaporate due to the rise of disruptive technologies. They come to market with a set of performance attributes that existing customers do not value. Over time, the performance attributes improve to the point where they. Managers fail to respond to the threat of disruptive technologies because invade established markets existing customers aren"t requesting these innovations. Failure to see disruptive innovations as a threat: they do not dedicate resources to developing the potential technology since these markets do not look attractive. Creates blindness by an otherwise rational focus on customer. Start-ups amass expertise quickly demands and financial performance: big firms are forced to play catch-up. Few ever close the gap with the new leaders. Have conversations with those on the experimental edge of advancements. Increase conversations across product groups and between managers and technologists. If employees are quitting to join a technology, it might be worth considering.
