MSCI 2130 Chapter Notes - Chapter 18: Interactive Media, Botnet, Major Scale
2 Apr 2017
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Document Summary
Google earns by pairing internet surfers with advertisers. Advertising drives profits and lets the firm offer most of its services for free. Voted as one of the best firms to work for in the united states. Market capitalization value of a firm calculated by multiplying its share price by the number of shares. Within six years of the ipo, google has become one of the 20 most profitable firms in the united states and was the youngest firm on the list, by a wide margin. Online advertising represents the only advertising category that has been consistently trending with positive growth. Google dominates internet search volume and controls the lion"s share of the internet search advertising business and online advertising dollars. Google"s market cap makes it the most valuable media company in the world. Organic/natural search search engine results returned and ranked according to relevance. Search engine optimization (seo) process of improving a page"s organic search results.
