ECON 1100 Chapter Notes - Chapter 10: Perfect Competition, Price Discrimination, Average Variable Cost

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A pure monopoly is a single firm supplying the entire market: produces a product for which there are no close substitutes, significant barriers prevent other firms from entering the industry to compete for profits. Total revenue = tr = p x q. Average revenue = ar = tr/q = (p x q)/q = p. The firm should not produce at all unless price (average revenue) exceeds average variable cost. If the firm does produce, it should produce at a level such that marginal revenue = marginal cost. For a profit-maximizing monopolist, the price is greater than the marginal cost. A monopolist does not have a supply curve because it is not a price taker. It chose its profit-maximizing price-quantity combination from among the possible combinations on the market demand curve. A monopolist restricts output below the competitive level and thus reduces the amount of economic surplus generated in the market. The monopolist therefore creates an inefficient market outcome.

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