Anthropology 1025F/G Chapter Notes - Chapter 2: Sociocultural Anthropology, Edward Burnett Tylor, Ethnography

• School: Western University
• Department: Anthropology
• Course: Anthropology 1025F/G
• Professor: Randa Farah

Document Summary

Lecture/chapter 2: quantitative research = research methods that involve generation of statistical data. Lack of connection with surveyor is potential methodological shortcomings of quantitative research. The telemarketer cannot see you and your body language, and it is easy to lie on a survey if you do not want to admit certain truths. Explains the why and how: qualitative research = research methods that aim to explore rather than measure, various phenomena, often through forms of observation such as interviews, focus groups, and direct participant observation. Ethnographic fieldwork = research method which sociocultural anthropologists have intensive. It may involve use of both quantitative and qualitative methods, including interviews, participant observation and survey-based research. This is the principle research method used within the discipline. It involves learning the language in order to communicate properly and directly without the use of translators: rapport = a feeling of affinity, friendship, and responsibility between an anthropologist and an informant.