Biology 4611F/G Chapter Notes - Chapter 13: Normative Social Influence, Cognitive Dissonance, Fundamental Attribution Error
23 Jul 2015
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We lost because the ice was terrible, they had some good breaks: depressed people often display the opposite. Mental set: mental set, readiness to perceive the world in a particular way, mental sets are created by our schemas mental frameworks that help us organize and interpret information, stereotypes are one type of schema: Belief about a group or category of people powerful type of schema i. e. those who thought they came from higher affluent family rated her higher in ability. Attitudes: attitude, positive or negative evaluative reaction toward a stimulus person, action, object, concept, attitudes do help predict behaviour, theory of planned behaviour: Persuasion: persuasion, causing someone to do something through reasoning or argument, involves: A message through a channel (writing, verbally, visually) An audience within a surrounding context (cultural setting: communicator credibility. How believable the communicator is often the key to effective persuasion.
