Computer Science 1032A/B Chapter Notes - Chapter 7: Enterprise Application Integration, Market Information Systems, Online Transaction Processing

• School: Western University
• Department: Computer Science
• Course: Computer Science 1032A/B
• Professor: Louis Magguilli

Document Summary

Chapter 7: competitive advantage and business processes. Functional systems: facilitate work of single department/business function. Reorganized porter value chain model and its relationship to functional systems. Functional silos and cross- functional systems. Typical functional systems: marketing and sales, product management, lead tracking, sales forecasting, customer management, order entry and management, customer service, manufacturing. Functional systems provide benefits to departments that use them benefits limited b/c systems operate in isolation. Isolated decisions lead to inefficient overall activities: ed expense. Integrating functional systems: eai and erp. Industry standard processes: organization must conform its activities to those processes. Inevitably lose customers win- back processes categorize customers according to value and attempt to win back high- value customers. Purpose of relationship management applications is to maximize value of existing customer base. Supply chain management (scm) systems: interorganizational systems that enable firms to efficiently handle flow of goods from supplies to customers.