Health Sciences 2250A/B Chapter Notes - Chapter 13: Summative Assessment, Impact Evaluation, Health Promotion
Document Summary
Conducting evaluation and research are a responsibility for health education specialists who must demonstrate both knowledge of and the capacity to develop evaluation plans and collect and analyze related data. Credibility as a planner and evaluator will often be directly linked to your ability to perform these important tasks. Those who neglect evaluation risk losing all or part of their program funding. Evaluation = defined as the process of determining the value or worth of a health promotion program or any of its components based on predetermined criteria or standards of success identified by stakeholders. 2 broad categories of evaluation correspond to the basic purposes of evaluations improving quality and determining effectiveness. Formative evaluation relates to quality assessment and program improvement, whereas summative evaluation pertains to determining effectiveness. Formative evaluation begins when programs are conceived and developed (or are forming)