Health Sciences 2250A/B Chapter Notes - Chapter 13: Impact Evaluation, Polskie Radio Program Iii, Social Capital

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Performing adequate and appropriate evaluation is necessary for any program regardless of size, type or duration. Every effort should be made to address the two most critical and basic purposes of program evaluation: assessing and improving quality, determining effectiveness. Conducting evaluation and research is a major area of responsibility for health education specialists who must demonstrate both knowledge of and the capacity to develop evaluation plans and collect and analyze related data. Your credibility as a planer and evaluator will often be directly linked to your ability to perform these tasks those who neglect evaluation also risk losing all or part of their program funding. Evaluation can be defined as the process of determining the value or worth of a health promotion program or any of its components based on predetermined criteria or standards of success identified by stakeholders. Two broad categories of evaluation correspond to the two basic purposes of evaluation improving quality and determining effectiveness.

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