Health Sciences 2250A/B Chapter Notes - Chapter 11: Social Marketing, Social Exchange Theory, Marketing Mix

• School: Western University
• Department: Health Sciences
• Course: Health Sciences 2250A/B
• Professor: Marnie Wedlake

Document Summary

Marketing and social marketing: social marketing uses marketing principles to design programs that facilitate voluntary behaviour change for the purpose of improved personal or societal well-being. In contrast, commercial marketing is defined as a set of processes for creating, communicating, and delivering value to customers. The marketing process and hp programs: exchange, the marketing process operates on the underlying concept of exchange theory, there are buyers who have needs and sellers who have products that can fill those needs. In addition, planners should have conducted formative research to gain an understanding of the priority population, including who is most affected. Or can it lost money: demand and location will also influence price. Health promo chapter 11 textbook notes marketing: messages include the words and graphics that are used to convey information about the product, where to obtain it and the benefits it will provide.