Management and Organizational Studies 1021A/B Chapter 1: Chapter 1 cb.docx

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Mark Cleveland

Document Summary

Consumer behavior: stude of the processes involved when individuals or groups select, purchase use or dispose of products services ideas or experiences to satisfy needs and desires. Use to be referred to as buyer behavior- emphasis on the interaction between consumers and producers at the time of the purchase. Now is recognized as an ongoing process not just what happens at the moment exchange in made. Exchange: 2 or more organizations or people give and receive something of value. Expanded view focuses on entire consumption process: issues that influence the consumer before, during and after a purchase. Consumer is generally thought of as a person who identifies a need or desire, makes a purchase and then disposes of the product during the 3 stages in the consumption process. Purchaser and user may not be the same person. Consumers may be organizations or groups- family (play big role in decision making) Purpose of understanding behavior is to predict the future.