Management and Organizational Studies 1021A/B Chapter Notes - Chapter 9: Mouthwash, Private Label, Crisis Management

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Hayden Woodley

Document Summary

Lecture 9 - the marketing mix: product, price, place, and. Page (cid:1005)(cid:1012)(cid:1012): do(cid:374)"t ha(cid:448)e to k(cid:374)o(cid:449) about (cid:449)hat (cid:373)akes for a good bra(cid:374)d (cid:374)a(cid:373)e. Page 328-(cid:1007)(cid:1006)(cid:1013): do(cid:374)"t ha(cid:448)e to k(cid:374)o(cid:449) the defi(cid:374)itio(cid:374)s of user-generated content, augmented reality, or matrix 2d barcodes. Essence of marketing lies in managing and developing products and brands. Product: is a good, service or an idea consisting of a bundle of tangible and tangible attributes. Aspects of a product that can"t be touched such as how cooking with a pc black label product make you feel. Examples of products are breakfast cereals, cars, or the emergency services provided by hospital. Examples are search engines like goolge, twitter, online gaming websites from. An item that does not last and that is consumed only once, or for a limited number of times. Product that lasts for an extended period of time and encompasses items. Banking, conducting online search, using cloud-based software to create websites or blogs.