Management and Organizational Studies 1021A/B Chapter Notes - Chapter 12: 18 Months, Consumer Behaviour, Better Business Bureau

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Bob Larose

Document Summary

Telemarketers are required by law to subscribe to the dncl. 2) newspaper subscriptions: political parties/candidates, market research companies, companies with which business has been conducted in the last 18 months. That can be broadcast, crt restricts: (cid:6917)12 min/hour on specialty channels (cid:6918)no ad. Advises org to establish a positive reputation in the market by honestly representing products: canadian marketing association (cma)= backbone of marketing industry in canada. Provides guideline for members through code of ethics and standards of practice. 3 regulatory areas highlighted by cma (cid:6917)privacy (cid:6918)spam= dissemination of unsolicited electronic message to recipients. Personal information protection and electronic documents act (pipeda) Legislation requires sender to identify themselves and the org they represent and to send info only to those who have requested it. Recipients need to be able to easily unsubscribe from email-updates and be sent only accurate info.