Management and Organizational Studies 1021A/B Chapter Notes - Chapter Vocab: Brand Loyalty, Mass Marketing, Psychographic

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Hayden Woodley

Document Summary

Motivation: is the energizing force that stimulates behaviour to satisfy a need. Perceived rick: anxiety felt when a consumer cannot anticipate possible negative outcomes of purchase. Learning: behaviours that result from repeated experience or reasoning. Brand loyalty: favourable attitude toward and consistent purchase of single brand over time. Attitude: tendency to respond to something in a consistently favourable or unfavourable way. Beliefs: consumer"s perceptions of how a product or brand performs. Opinion leaders: individuals who have social influence over others. Word of mouth: people influencing each other in personal conversations. Reference group: a group of people who influence a person"s attitudes, values, and behaviours. Family life cycle: a family"s progression from formation to retirement, with each phase bring distinct needs and purchasing behaviours. Culture: a set of values, ideas, and attitudes that are learned and shared among the members of a group. Subcultures: subgroup within a larger culture that have unique values, ideas, and attitudes.