Management and Organizational Studies 2181A/B Chapter Notes - Chapter 3: Stereotype, Fundamental Attribution Error, Stereotype Threat

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Note that a reduction in ambiguity does not always result in greater accuracy of perception: the situation every instance of perception occurs in some situational context, and this context can affect what one perceives. (eg. the situation could provide additional information about the target) Social identity theory: people form perceptions of themselves based on their personal characteristics and memberships in social categories, our sense of self is based on our personal identity (our unique personal characteristics eg. our interests, abilities) and our social identity (the social groups we belong to eg. gender, race, occupation, once a category is chosen, we see members of that group as embodying the most typical attributes of that category (prototypes, we also form perceptions of others based on their memberships in social categories. The perceptual process: unfamiliar target encountered, openness to target cues (observation; search for information, familiar cues encountered, target categorized, cue selectivity, categorization strengthened.

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