Management and Organizational Studies 3321F/G Chapter Notes - Chapter 5: Gender Role, Wearable Computer, Gender Bender
14 Feb 2017
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Western emphasizes the unique self, many eastern cultures emphasis collective self: both see the self as divided into an inner, private self and outer public self. Western emphasizes an independent interpretation of the self, emphasizes inherent separateness of each person. Non western cultures focus on interdependent self, person is largely identified by relationships. = positivity of your attitude toward yourself: people with high = more risk taking, expect to be successful, wiling to be centre of attention. Marketing communications can influence a consumers level of self esteem: exposure to ads can trigger process of social comparison. Person tries to evaluate themselves by comparing with other peoples selves and those of media images. Real and ideal selves ideal self = persons conception of how they would like to be actual = more realistic appraisal of the qualities we do and don"t have. Symbolic interactionism stresses relationships with other people play a large part in forming the self.
