Management and Organizational Studies 3321F/G Chapter Notes - Chapter 13: Yer, Visible Minority, Ethnic Media

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Subculture is a group whose members share beliefs and common experiences that set them apart from others. (ethnic, regional, age, gender, religion) Distinct cultural group that exists as an identifiable segment within a larger more complex society. Microculture is based on lifestyle or aesthetic preference. Share a strong identification with an activity or art form. Age cohorts are a group of consumers of the same or approximate age who have undergone similar experiences. The interbellum generation: people born at the beginning of the twentieth century. The silent generation: people born between the two world wars. The war baby generation: people born during world war ii. 20% of canadians 15-24 belong to a visible minority. Gen yers feel they belong to the global community first. 94% agree that one of the best things about canada is the way it welcomes different races and cultures.