Management and Organizational Studies 3321F/G Chapter Notes - Chapter 10: Shoppers Drug Mart, Bass Pro Shops, Impulse Purchase

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Tara Lee

Document Summary

A lot of cons u m e r activity occurs after a product has been purchased and brought home. Relationship marketing: based on building strong customer service experiences with loyal customers in ways that foster a continued relationship over time. Consumption situation: defined by contextual factors over and above characteristics of the person and product. Antec e d e n t st at e s purch a s e environ m e n t post- purch a s e proc e s s e s. Peopl e tailor their purch a s e s to specific occa sio n s and that the way the y feel at a specific point in time affect s what the y feel like buying or doing. Co-consumers: other patrons: the presence or absence of these can function as a product attribute, ex. Resort promising privacy: presence of another consumer can lead people to opt for a more expensive brand.