Media, Information and Technoculture 2000F/G Chapter Notes - Chapter 5: Bankruptcy
28 Oct 2015
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Document Summary
Constructing community and consumers: joseph r. smallwood"s barrelman radio program. Setting: 1930s - newfoundland had just suspended their government because they were risking insolvency (bankruptcy) if they did not. With the democratic government suspended, smallwood used radio broadcasting as a resource to share his ideas (nationalism) and to engage with the public. Joseph r. small wood created a radio program called, the barrelman, sponsored by f. m. He wanted to create a community that is self-reliant (and also consumeristic) with the goal of causing a cultural change that would help the economic state that newfoundland was in. Contests (1 pound of lyon"s tea for a newfoundland stump question) Also included ads between segments in order to keep audience attention. The barrelman later (june 1938) branched out into print as a free monthly magazine, expanding the show"s audience greatly by being able to reach those that didn"t not have radios. 1939, 21,000 copies in circulation to all 1328 newfoundland communities.
