Media, Information and Technoculture 2100F/G Chapter Notes - Chapter 1-11: Web 2.0, Game Players, Culture Industry

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2100F/G
• Professor: Nick Dyer- Witheford

Document Summary

Movies are no longer about the thing; they"re about the next thing. Comic book movies are a major victim of this process. Giving the people what they want over & over again until they don"t want it anymore is an idea, and a business model, that is almost as old as the movies themselves. In 2014 franchises are not a big part of the movie business, they are not the biggest part of the movie business, they are the movie business. 12 of the year"s 14 highest grossers are, or will spawn, sequels. A successful franchise is no longer used to finance the rest of a studio"s line-up; the line-up is rather brands and franchises, and that"s it. Disney, of all the big companies, is the closest to approaching the absolute zero of this ideal - its movies are virtually all branded.