Media, Information and Technoculture 2151A/B Chapter Notes - Chapter 9: Brian Urlacher, Super Bowl, The Man Your Man Could Smell Like

20 views4 pages

Document Summary

Noticed that axe was doing really well in comparison: think about who uses axe; high school boys overusing axe in the gym locker room. 2000s: this overuse meant that axe became very successful in the their product, they appealed to a younger male demographic aged 12- Instead of advertising based on the effectiveness of marketplace) through a classic sex appeal use this, and women will find you irresistible : humor always used in these ads to present this message. Kakis that we saw in the 1990s: this ad is all about not trying too hard and having to dial it back a bit. If you care too much about impressing the opposite sex, then you"re: going back to the heteronormative messaging of a binary marketplace emasculated / feminized. which we saw back in the 1990s. Brands are forced to shift with the times.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents