Media, Information and Technoculture 2151A/B Chapter Notes - Chapter 8: Gene Kelly, B-Boying
15 Apr 2021
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Gladwell examines male consumer behaviour through the lens of khakis. Khakis became extremely popular, but no longer were by the 90s because they were. Khakis are considered non-fashion-guy fashion. : khakis are not conspicuous its clothing that fades into the background, so it. Dockers realizes that they need to up their game after seeing how well gap was: seen wearing what was considered cool at the time + gap khakis, dancing around while rapping about the product. I know you like you outfits stylish, any other line but the gap is childish. Once you hear that gap calling you can"t resist, the shopping big balling. : nice pants campaign to reassert themselves, ads are examples of groin messaging: men"s ads that deliver a message. Khakis become popular in the 90s: so, these strategies are a reflection of their time. (lest that feminize you).
