Media, Information and Technoculture 3208F/G Chapter Notes - Chapter 1: Nielsen Holdings Plc, Narrowcasting, Blue-Collar Worker

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3208F/G
• Professor: Tiara Sukhan

Document Summary

Joh(cid:374)so(cid:374), (cid:862)ladies lo(cid:448)e you(cid:396) bo(cid:454): the heto(cid:396)i(cid:272) of pleasure and danger in feminist television. Classif(cid:455)i(cid:374)g so(cid:373)ethi(cid:374)g as (cid:862)fe(cid:373)i(cid:374)ist(cid:863) depe(cid:374)ds o(cid:374) the audie(cid:374)(cid:272)e(cid:859)s pe(cid:396)(cid:272)eptio(cid:374) Tele(cid:448)isio(cid:374) is des(cid:272)(cid:396)i(cid:271)ed as the (cid:862)idiot (cid:271)o(cid:454)(cid:863) Media culture highlights socially constructed stereotypes, yet at the same time, also (cid:271)(cid:396)i(cid:374)gs to light the li(cid:448)es of the (cid:862)othe(cid:396) half(cid:863) Television transports the viewer to the setting of the program. Many viewers engage in television as an escape from the toils of everyday life. Feminists have prog(cid:396)essi(cid:448)el(cid:455) (cid:272)ha(cid:374)ged thei(cid:396) (cid:448)ie(cid:449) of tele(cid:448)isio(cid:374)(cid:859)s po(cid:396)t(cid:396)a(cid:455)al of (cid:449)o(cid:373)e(cid:374) Wo(cid:373)e(cid:374) a(cid:396)e i(cid:374)(cid:272)(cid:396)easi(cid:374)gl(cid:455) (cid:271)ei(cid:374)g po(cid:396)t(cid:396)a(cid:455)ed as (cid:862)st(cid:396)o(cid:374)g (cid:449)o(cid:373)e(cid:374), si(cid:374)gle (cid:373)othe(cid:396)s, a(cid:374)d fe(cid:373)ale friends and lovers that is, female types who are integral to feminist critique and (cid:272)ultu(cid:396)e(cid:863) The female spectator is portrayed as a sexual being watching images of patriarchy. In the example discussed by the author, the female is a passive spectator while her boyfriend is an active spectator. She is not watching the program instead, she is pleasuring her boyfriend.