Philosophy 2074F/G Chapter Notes - Chapter 5: Shock Advertising, False Advertising, Social Marketing
15 Nov 2018
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It"s a way to showcase what your products are, and a way to stimulate a consumer"s desire for said product. Advertisement - a public notice which: conveys information* about a product or service. In order to persuade the purchaser of that product or service (stimulate demand) Information - a set of facts about something or someone. Benefits of advertising: economic - it informs people about products/services and developments in existing ones. Material: moral and religious - communicates messages of faith, patriotism, tolerance, compassion. Deception - when a company gives false information or intentionally misleads the customer about a product or service (false advertising) Partial disclosure - involves a company withholding or omitting information about the product or service (passive deception) It is effected when we have proved a truth or an apparent truth, by means of the persuasive arguments suitable to the case in question - rational and the most reliable, but maybe not the most effective.
