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Business - Case 6 Pfizer Repeat Offender.docx

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Department
Philosophy
Course
Philosophy 2074F/G
Professor
Michael Herbert
Semester
Winter

Description
CASE 6 PFIZER REPEAT OFFENDER  Overall, the company is ranked number 40 overall on the Fortune 500. Pfizer values state that it is committed to upholding the highest ethical standards in everything standards in everything from research and development to sales and marketing  In spite of Pfizer’s commitment to uphold high ethical standards in every area of the business, they have encountered controversy, lawsuits and criminal charges repeatedly in recent years  Pfizer acquired Warner Lambert in including the Parke-Davis division which manufactured Neurontin. Prior to the acquisition of the FDA had approved Neurontin to be used only as an adjunctive epileptic drug. The FDA’s approval specified that the only approved use of the drug was as an add-on drug in the event that the primary anti- epileptic medication was no effective  Patents were filed claiming Neuontin could be used in the treatment of other disorders including mania and bipolar disease  The decision was made to focus on heavily marketing. Neurontin through a publication strategy which marketed the drug for off label uses  Parke Davis paid physicians to promote Neurontin for off label uses by recommending its use and for ordering the prescriptions themselves. Parke Davis used various methods to pay the doctors including hiring them as consultants and paying them to attend conferences about the off-label uses of Neurontin  The suit was brought on as a whistleblower lawsuit filed by a former Parke Davis employee in 2004. Warner Lambert pleaded guilty to two felony counts of marketing a drug for uses unapproved by the FDA  Assured prosecutors that they would no longer promote drugs for unapproved uses  Bextra the drug, meant for treating patients with osteoarthritis and rheumatoid arthritis was withdrawn due to concerns of increased risk of heart attack and stroke  It was deemed not sa
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