Psychology 2070A/B Chapter Notes - Chapter 12: Stereotype, British Association For Immediate Care, Intentionality

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A stereotype is a generalization about a group of people: identical characteristics are assigned to virtually all members of the group, regardless of actual variation among the group members, stereotypes are cognitively-based. Discrimination is unjustified negative or harmful action toward a member of a group: based solely on membership in the group, discrimination is behaviourally-based. Both minority and majority groups can be targets of stereotyping and prejudice. Stereotypes are held most often for social groups: many aspects of one"s identity are vulnerable to prejudice. People may (knowingly or unknowingly) hide their prejudice to fit in with social norms labelled racist etc: called modern prejudice: people hide their prejudice to avoid. Therefore, methods of measuring prejudice often need to be subtle: e. g. , the affect misattribution procedure (amp) Pairing test, flash an image of (for example) a black person really fast- so fast you couldn"t really register what you saw, and other images.

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