Psychology 2550A/B Chapter 14: Chapter 14 Text Notes.docx

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Social cog approach to personality = late 1960s. Three theoretical camps: freudians, students searching for broad personality trait dimensions, and radical behaviourists concerned with conditioning and stimulus-response. But actually, the perceiver"s mental representations and cognitive transformations of the stimuli can determine (or even reverse) their impact. Shown in research on the factors influencing how long preschool children will actually sit still alone in a chair waiting for a desired but delayed outcome -- answer: depends on how the children mentally represent the rewards. For ex: they can think of the pretzels as little logs and won"t care to wait. Cognition is what influences behaviour, now the external stimulus (kelly and rogers were right) In focus 14. 1 george kelly: a bridge to the social cognitive level. The core of kelly"s psychology was his belief that personal constructs are the basic units and that it is personal constructs, rather than stimuli, that are crucial.

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