Psychology 2720A/B Chapter Notes - Chapter 12: Kenneth And Mamie Clark, Norm (Social), Social Dominance Orientation

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Is an attitude made up of 3 components: (1) affective or emotional competent (2) cognitive component (3) behavioral. Can involve technically positive or negative affect however usually used negatively. Prejudice = hostile or negative attitude toward people in distinguishable group; based solely on membership to group. Ex: prejudiced against aboriginal peoples as a whole rather than as all the same. Racial and ethnical identity is a major focal point for prejudicial attitudes. Members of visible minorities report experiencing greatest prejudice and discrimination if they are of a minority status in more than one way will have a higher chance of being discriminated against. Are resistant to change on basis of new information. Any group can be a target of stereotyping: more likely to be held for social groups (racial and ethnic groups) Te(cid:396)eot(cid:455)pi(cid:374)g does(cid:374)"t al(cid:449)a(cid:455)s lead to (cid:374)egati(cid:448)e o(cid:396) ha(cid:396)(cid:373)ful (cid:271)eha(cid:448)iou(cid:396)"s: merely way to simplify world.

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