Psychology 2720A/B Chapter 6: Ch.6 Attitudes and Attitude Change
2 Feb 2017
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Attitude: an evaluation of a person, object, or idea. Persuasion: when other people attempt to change your attitudes. Affectively based attitudes: an attitude based primarily on people"s emotions and feelings about the attitude object. They do not result from a rational examination of the issues, they are not governed by logic, they are often linked to people"s values, so that trying to change them challenges those values. Cognitively based attitude: an attitude based primarily on a person"s beliefs about the properties of an attitude object. The purpose is to classify the pluses and minuses of an object and quickly tell whether it is worth our while to have anything to do with it. Behaviourally based attitude: an attitude based primarily on observations of how one behaves toward an attitude object. An attitude based on an observation of your own actions than on cognitive beliefs. For example saying you like running because you always seem to want to run.
