Psychology 2720A/B Chapter Notes - Chapter 7: Stanley Milgram, Solomon Asch, Normative Social Influence

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Joel Armstrong

Document Summary

Conformity: a change in behavior as a result of the real or imagined influence of other. Its immediacy how close is the group to you in space and time during the influence attempt: the number of other people in the group. Chapter seven summary: conformity: when and why. Conformity occurs when people change their behavior because of the real (or imagined) influence of others. People conform for two main reasons: because of informational and normative social influences. Informational social influence occurs when people do not know what is the correct or best thing to do or say. They look to the behavior of others as an important and needed source of information, and they use it to choose appropriate courses of action for themselves. Informational social influence usually results in private acceptance, wherein people genuinely believe in what other people are doing or saying: when people conform to isi.