Stanovich Ch 4:
Placebo effect: the tendency of people to report that any treatment has
helped them, regardless of whether it has a real or therapeutic element.
Placebo effect renders testimonials useless. Also testimonials are just
people's words, they aren’t scientific or standardized.
The vividness effect is also why testimonials can't be trusted. When faced with
a problem-solving or decision-making situation, people retrieve from
memory the information that seems relevant to the situation at hand. Thus,
they are more likely to use the facts that are more accessible to solve a
problem or make a decision. One factor that strongly affects accessibility is
the vividness of the information.
Vividness effect: the phenomenon of how vividly or highly graphic and
dramatic events affect an individuals perception of a situation
People start doing things when people they're aware of are affected, even
when theres been a bunch of attention/ research on it beforehand (president
Reagan learning about AIDS when