Psychology 3130A/B Chapter Notes - Chapter 9: Decision-Making, Vajrayana, Representativeness Heuristic

• School: Western University
• Department: Psychology
• Course: Psychology 3130A/B
• Professor: Mark Holden

Document Summary

Making a decision: decisions that are made with some degree of explicit awareness often involve several steps, identification phase in which the person identifies the need to make a decision. This might be something as simple as being confronted with an overt decision (ordering food at a restaurant) or something more complicated, liked deciding how to invest some of your money in the stock market. The way in which a decision is framed can drastically alter the way the decision is made. Ex. if you are deciding to enrol in a course, it may change the decision if you frame it as a requirement versus framing it as an option. One alternative is framed as something you have to do; the other is frames as something you want to do: generation stage in this stage, the decision maker begins to generate alternatives.