Psychology 3720F/G Chapter Notes - Chapter 4-5: Rafe, Social Learning Theory, Innocent Victims

• School: Western University
• Department: Psychology
• Course: Psychology 3720F/G
• Professor: Graeme Haynes

Document Summary

Short-term: learning: thorndike"s law of effect if our helping is rewarded, more likely to help in future. Social learning theory: we learn by imitating others. Eg: ps witnessed a c return a lost wallet (either looked pleased/displeased to help) - ps later found a wallet & ps who witnessed the pleased helper helped much more. Operant conditioning: behaviour can be modi ed by positive/negative consequences. We keep tabs eg christmas cards to randoms 20% responded. Strongest when we expect to see the helper again. Eg regan: ps seated w another student (confederate) - c leaves then returns w or w/ out coke iv: gift (coke) vs. no gift; c asks p for a favour selling raf e tickets (dv) Ps given gift bought 2x as many raf e tickets. Occurred regardless of whether they liked confederate or not: equity: balance/fairness bt what they contribute & what they receive from a relationship. If perceive an imbalance - motivated to restore it.