Psychology 3723F/G Chapter 10: Attitudes-chapter10.docx

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: James M Olson

Document Summary

Most research looks at the effect of receiving one cognitive, affective or behavioural intervention on attitudes, over a limited period of time. However, in the real world, we"re presented with millions of messages that are presented more than once. Study found that participants" attitudes and issue-relevant thoughts were more consistent with the message when it was presented three time, than when it was presented once. However, when message was presented five times, participants were significantly less persuaded. Interpreted these results using the elaboration likelihood model, and suggested that repetition increased the ability to comprehend strong arguments up to a point, after which the message becomes tedious. This tedium may have led recipients to counter-argue the message. It may be possible that people experience a feeling that their freedom of opinion is being threatened when messages repeatedly try to sway their views.