Psychology 3723F/G Chapter Notes - Chapter 6: Personality Test, Classical Conditioning, Pay Television

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Elizabeth Campbell

Document Summary

Emotions influence attitudes in a variety of ways. This variety is useful but it also makes it difficult for researchers to integrate the research in single models. There is no clear lineage of models encompassing the diverse effects of emotion. Closer proximity to a person makes it more likely that we will like that individual. It was thought that this effect may occur because proximity encourages positive interactions with others. The original evidence: turkish words, chinese ideographs and human faces. Zajonc suggested that more exposure to stimulus may be sufficient,even without a direct interaction, to evoke a positive attitude. Mere exposure effect - occurs when repeated, simple exposure to an object leads to more favorable feelings toward that object. We tend to like any nations, cities, fruits, vegetables, and other objects that we read about more frequently. Study revealed that the more times the participants saw chinese ideographs, novel foreign words, or humans faces the more they liked them.