Psychology 3723F/G Chapter Notes - Chapter 10: Group Polarization
20 Apr 2016
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Document Summary
Timemulti-message environment - occurs when the same message is presented repeatedly. We live in a message-dense environment" that makes it important to consider our exposure to information over time. According to previous research, over exposure may lead recipients to counter-argue the message and people will experiences a feeling that their freedom of opinion is being threatened when messages repeated try to sway their views. Persuasive messages can be seen as good or bad depending on the quality of the argument and whether we agree with the point they are trying to make. These often seem sinister because they are truing to get us to do or feel something and this automatically gets our defenses up. The can also be seen as containing ideas that might spread if unchecked, like viruses. There is evidence that people rarely questions truisms and consequently, fail to ever develop arguments to support them. It is good to brush your teeth frequently.
