Psychology 3723F/G Chapter Notes - Chapter 1: Rensis Likert, Kurt Lewin, Theodor W. Adorno
20 Apr 2016
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A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor (alice eagly & shelly chaiken) An association in memory between a given object and a given summary evaluation of the object (russell fazio) A general and enduring positive or negative feeling about some person, object or issue (richard petty) The categorization of a stimulus object along an evaluative dimension (mark. Despite the subtle differences across the definitions, they all emphasize the notion that reporting an attitude involves the expression of an evaluative judgment about an object. Reporting an attitude involves making a decision about liking versus disliking, or favoring versus disfavoring a particular issue, object or person. We define an attitude as an overall evaluation of an object that is based on cognitive, affective and behavioral information. Gordon allport noted that the concept of attitude is probably the most distinctive and indispensable concept in contemporary american social psychology.
