Psychology 3740F/G Chapter Notes - Chapter 9: Social Desirability Bias, Psych, Caffeine

• School: Western University
• Department: Psychology
• Course: Psychology 3740F/G
• Professor: Morrison

Document Summary

One of the primary motivations for creating implicit measures of attitudes was the knowledge, that in many circumstances, an individual"s responses on an explicit measure e of attitude may not provide an accurate description of their opinion. However, there has been much debate about the merits of the iat: there is evidence that there are many variables that can have unwanted influence on the responses to the iat. In light of such evidence, researchers have developed paradigms that are designed to partially detect and correct for fake iat responses. Research has also shown that while explicit and implicit measures are accurate, they don"t necessarily measure the same things. Let"s get physical: the effects of body movements on attitudes. The influence of alcohol and caffeine on attitudes. According to the alcohol myopia perspective, individuals under the influence of alcohol have reduced capacity to process information, and tend to react primarily to salient and impelling cues in the environment.