Psychology 1000 Chapter Notes - Chapter 8: Frontal Lobe, Blood Plasma, Sketchpad

• School: Western University
• Department: Psychology
• Course: Psychology 1000
• Professor: Dr.Mike

Document Summary

Encodes: information is translated nto a neural code that your brain processes. Storage: brain retains information over time retrieval: a process where we pull information out of storage when we want to use it. Says there are three components and they may involve interrelated neural sites. Holds incoming sensory information just long enough for it to be recognized. Composed of subsystems called sensory registers: the initial information processors. Visual sensory register - iconic store and holds info for a fraction of a second so it is hard to retain complete information in purely visual form for longer than that. Auditory sensory register- echoic store lasts longer than iconic memory. A nearly complete echoic trace can last about two seconds. Holds the information that we are conscious of at any given time. It consciously process, codes and works on the information. Eg. the phone number we looked up has to be represented in our mind.