Sociology 1021E Chapter Notes - Chapter 10: Personal Information Protection And Electronic Documents Act, Cultural Lag, Narrowcasting
25 Apr 2018
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Mass media refers to the print and electronic means of communication that carry messages to widespread audiences (advertising can be print & electronic) Disabelism: we feel more comfortable when we see familiarity= stereotypes ex. Te(cid:396)eot(cid:455)pe(cid:895) a(cid:374)d (cid:449)e do(cid:374)"t (cid:395)uestio(cid:374) it (cid:894)(cid:449)ell that"s the (cid:449)a(cid:455) it is(cid:895: u. s models and culture are still widely imitated around the world as well. Feminist perspective: women are under-represented, men and women are portrayed in ways that reflect and perpetuate stereotypical views of gender ex. Interactionist: theorists examine media on the microlevel to see how they shape day-to-day behaviour. Mass media source of daily activity shared understanding of everyday behavior (tv viewing time together) Serves virtually as a primary group: source of friendship network. Use of symbols to convey definitions of social reality: the mass media have the ability to socially construct meaning (ex. What is means to be gay, young, old, single, married etc.
