Sociology 1025A/B Chapter Notes - Chapter 6: Media Consumption, Visible Minority, Cultivation Theory
22 Dec 2017
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## ch. 6 - mass media: living in the electronic age. Mass media: communications that target large audiences in print or electronic format. Mass media are integrated into almost every aspect of our lives. Internet is having profound effect on all traditional mass media. What cell phone does that other media cannot do: selectively read what you want, augment reality through sc filters. Cha(cid:374)gi(cid:374)g 7 traditio(cid:374)al for(cid:373)s of (cid:373)edia due to i(cid:374)ter(cid:374)et"s i(cid:374)flue(cid:374)(cid:272)e. Bitcoins: form of digital currency mined on the internet and later exchanged online for goods and services. Helped shape public perceptions of youtube as an acceptable platform for widespread sharing of illegally reproduced materials. Both a distributor of pop culture and a creative outlet. Disruptive force: distribution platform that can make products of commercial media widely popular, challenge the promotional reach the mass media is accustomed to monopolizing. One of the most popular forms of internet-based media. New media also includes gaming consoles, audio players, and cellphones.
