Sociology 2172A/B Chapter Notes - Chapter 2: Barcode, Mobile Advertising, Sandwich Board
27 Sep 2016
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Writers on the history of advertising have all started at different historical points. Town of pompeii was a complex and thriving economic and cultural place. Evidence of theatres, bars and shops, temples, bathhouses, houses, and gardens. The road system extended beyond the town: roads enabled the widespread exchange of goods and information. Also had advertising: trade signs were in the form of wooden signboards, paintings, mosaics, electoral signs an attempt to promote a particular candidate in an election, signs regarding the gladiatorial games. Mosaics might cover the floor of an outdoor pavement area or form a passage between buildings: highly decorative or very simple, designs on promotional mosaics include, animals, humans, and gods, often made of large pieces of tesserae. Ostia, the port of the ancient city, was situated downstream form the city at the mouth of the river tiber.
