Sociology 2172A/B Chapter Notes - Chapter 3: Thomas Bewick, Woodblock Printing, William Caxton
18 Oct 2016
School
Department
Course
Professor
Document Summary
History of advertising a key element necessary to making advertising a central aspect of consumer capitalism, was the creation of the advertising agency. Rome (first the republic and later the early empire of the 1st century) that offers the most tangible evidence of publicity in the ancient world. Sign writing, one of the oldest forms of promoting goods and services, was preserved among the ruins of pompeii and herculaneum. These trade signs have been discussed as historical finds in a variety of archaeological accounts. Was complex, thriving economic and cultural space with theatres, bars, gardens etc road system connected it with the empire and wider economic activity and enabled the widespread exchange of goods and information. Question of interest to historian of advertising is not so much about style or what exactly is being depicted, but what significance was attached to these images at the time: questions of intentions, function and interpretation.
