Sociology 2172A/B Chapter Notes - Chapter 3: Mass Media, Culture Industry, Mass Society
11 Oct 2016
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Document Summary
Inscribed on objects, printed on clothing, visible on buildings, embedded in every media text we interact with. Brands not only on products, packaging, and advertisements. Brands much more than just symbols that convey meanings. Created out of interactions between cultural producers and consumers. Brands and advertisements crucial to the development of culture industry. Early brands and ads made claims about quality. Ingredients, quality of manufacture, family name and place of producers, applications/uses of product: tangible qualities in product, brand was name and logo enabling consumers to recognize product as having qualities. When products starting being marketed to wider audiences brands became important. Railway enabled transportation of goods, media enabled messages about goods to be distributed: people started to buy more products from producers they did not know personally. Brand enabled recognition and trust: brought producers into contact with eachother in new ways. Early mass media entrepreneurs looking for ways to generate revenue to support operations: newspaper business model.
