Sociology 2172A/B Chapter Notes - Chapter 1: New Media, Gestalt Psychology, Prestige Brands
16 Oct 2016
School
Department
Course
Professor
Document Summary
Sociology 2172: introducing advertising and promotion: an integrated. First creative advertising revolution (1960s): classic media funding model: advertising generated revenue for media channels. Pressures: entertainment etc. ) drives advertising consumption media audiences (influences of new media communications: display advertising paid for print publications, viewing, and circulation grew = advertising revenue, traditional model is no more (cid:494)content(cid:495) (cid:523)news, documentary, New media funding models emerge due to pressures fragmentation of. Advertising is changing due to new media vehicles digital technology. Change in media consumption patters views in traditional tv, print, radio. Advertising is powerful = taken for granted. Advertising in mainstream entertainment is a evolving form of social advertising communication to revolutionize denim jeans. Hard-sell ads remain, new narrative ads have greater subtlety and variety. Advertainments hybrid general with celebrity endorsement and (cid:498)laundrette(cid:499) ad bartle bogle hegarty (cid:883)(cid:891)(cid:890)(cid:884) levi(cid:495)s american provenance. Organizational managers advertising and promotion, tools for supporting a wide variety of marketing, corporate, or business objectives.
