Sociology 2172A/B Chapter Notes - Chapter 6: Counterargument, Product Placement
8 Dec 2016
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Week 6: how advertising appeals: advertising and product placement: and now, the star of the show! Three reasons why advertisers might want to place their products in movies: 1. Watching a movie requires high attention: 2. Movies produce large audiences: (cid:885). (cid:498)natural(cid:499) placement of products may irritate audience less. 941$ million spent in 2005 to integrate products into tv shows. In 1970s average person exposed to 500-2000 ads per day, now 3000-5000. Argument: product placement makes a lot of sense in. 2005, product placement business is worth 4. 2$ billion annually. Product placement going up throughout the years. Existed for a long time, on radios and television programs. Compensate for advertising skipping technologies: consumers have more control over programming now traditional. Deliver message when many of the receivers" filters are off: consumers skeptical of ads, not as skeptical when watching tv. Allow the development of a brand image media changed: brand products, actual characteristics of products and the emotional affective characteristics.
