Sociology 2172A/B Chapter Notes - Chapter 7: Advertising Campaign
9 Dec 2016
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Week 7: advertising and culture: image-based culture: advertising and popular culture. Institutional structure of the consumer society orients the culture (and its attitudes, values, rituals) more towards commodities. Agrarian based society, preceding industrial society, institutions such as imagistic modes of representation: consumer society literally being taught how to read the commercial messages. Advertising and the good life: image and (cid:498)reality(cid:499) Advertising tells s about how things are connected to important domains of: media dominated by advertising images, space taken over by information about products increasing quantities of nonessential goods) Advertising industry had to educate as well as sell family, community, religion, were dominant and creators of cultural forms: influence lessened in the transition to industrial-consumer society, dominated by discourse through objects. Television and radio advertising commercial communication dominated by. 1920s decade advertising industry was faced with problem (need to sell. Contemporary world messages about goods are all pervasive our lives how we can be happy.
