Sociology 2172A/B Chapter Notes - Chapter 9: Social Identity Theory, Ingroups And Outgroups, List Of Fashion Designers
9 Dec 2016
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Week 9: advertising & the other: advertising choices: influences of stereotypes and taste. Stereotypes are one groups generalization and widely accepted beliefs about another group. Range of stereotypes stereotypes quickly convey the message clearly. Advertisements present brief dramatic stories with a message using. Valence emotional significance of any given portrayal. We choose value depending on the context in which the specific stereotype appears and given the other types of images we see. Valence of portrayals: when stereotypes are positive they can make a quick linkage between, when stereotypes are negative, we are thinking about the context or an emotion and an action the qualitative aspect reduces people to objects/classes. Continued reinforcement of information of a group develops the stereotype: consistent portrayal of a group of people can affect how we perceive. Frequency of portrayals all members of the stereotyped group. Individual most powerfully affected by a stereotype is the person targeted by the stereotype.
