Textbook Notes (369,035)
Canada (162,359)
Sociology (1,816)
Gale Cassidy (189)

5 Consuming Life.docx

2 Pages
Unlock Document

Sociology 2172A/B
Gale Cassidy

Consuming Life From Abstract Labor to abstract desire - Many commodities are designed and marketed not to meet a particular concrete need or desire, but to meet a generalized, abstract desire: a desire for more things, the latest stuff, what’s hot and what’s cool. - Objects are desired and acquired not for their direct use value, but for their status value - Sex is an elemental desire o Intimate association and sexual relationship have an important impact on one’s status. o Desire for status and the desire for sex are often closely related o Sexual desire has tended to become more abstract, instead of being stimulated by interaction with concrete real person, sexual fantasies are often shaped by images of movie stars or supermodels o Abstract labor means nearly any worker will do; abstract desire mans that no one will do. From Abstract desire to patriotic consumption - When countries needs the demand of the population go up, it requires the people to purchase more, essentially people have a moral duty not only to be hard working producers but also fast spending consumers for the economy - Patriotic individuals spend money in order to stimulate the economy The Cultural Contradiction of Capitalism - Decline of social capital: people’s neglect of their roles as citizens in voluntary associations and non economic interpersonal networks that constitute civil society o Decline of marriage and family relationships - Cultural contradiction: Conflict between the discipline and asceticism needed for efficient production and the hedonism and self indulgence needed to maintain levels of consumption and market demand - Too much pleasure not enough work and attention paid to social roles Solutions: Preppies - High production and high consumption (work hard play hard) - Preps -> work hard and play hard, hide from parents and teacher ab
More Less

Related notes for Sociology 2172A/B

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.