Sociology 2172A/B Chapter Notes - Chapter coursebook reading: Educational Entertainment, Marketing Mix, Blood Donation
19 Dec 2017
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Soc 2172 week 12 social advertising reading notes on social marketing for public health: intro . Author talks about how its been 40 yrs since publishing of broadening the concept of. Marketing where the idea of social marketing was rst introduced. But the term social marketing rst coined in 1971 by kotler and zaltman. In their article they talked all about social marketing. They de ne it as the design, implementation and control of programs calculated to in uence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research . A distinct discipline within the eld of marketing. The 4 ps - product, price, place, and promotion. Can be accepting a new behaviour, rejecting a potential undesirable one, modifying a current behaviour or abandoning an old one. Four major arenas that social marketing have focused over the years: Suicide, work accidents, drinking and driving, gun storage, restraint for child in car etc.
